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full service · not software

The marketing team
for your Instagram store.

Posts, stories and reels every day, comments handled and a report on what sold, on every network. You just approve. If you want to.

InstagramFacebookThreadsTikTok+ Pinterest, LinkedIn, YouTube, X

● running in production today · built to raise your conversion rate

what we learn feeds the next cycle
STStrategist
CWCopywriter
DEDesigner
ADArt director
YOYou
PUPublisher
ANAnalyst
unseen.the cycle runs on its own — approving is optional

24/7

the team creates, publishes and measures every day — no vacations, no days off

conversion

the whole system works to raise your rate — measured piece by piece, optimized every week

8/10

the art director's minimum score — anything lower gets redone

< 1 junior

the whole team for less than one junior salary

The difference

Agencies advise. You produce. unseen produces.

In an agency contract, you're the one supplying photos, video and content. With an in-house hire, you get what one person can handle. Here the whole team delivers finished work, every day.

unseen.In-house social media hireTraditional agency
Who creates the contentthe team, 61 to 140 pieces/monththem, 15 to 20 pieces/monthyou, with their guidance
Who publishesthe team, at the best timethem, when they canyou, or a tool
Comments and DMsevery day: questions answered and complaints off the wall in comments; every DM conversation flagged on your WhatsAppwhen there's time leftno, or a separate plan
Networksall of them, included in every planas many as they can handleone or two, each its own project
Blogincluded in every plan, on your WordPress or hosted by unseennoseparate project
Paid mediaautomatic boosts in every plan, management included up to a monthly spend capnoseparate management + fee
Who owns the materialyou, alwaysyouthe agency, by contract
First piece live7 days, onboarding included2 to 4 weeks30 to 60 days
Lock-inmonthly, cancel anytimepayroll: taxes, vacations, turnover12 months, 15-day notice
PriceLaunch price for founding clients, locked for 12 months. Less than one junior salary.$4.2k to $5.6k with taxes and benefits$2k to $10k + production

Get 3 pieces from the team that produces, freeno card, no call

Plans

Three complete plans. None of them stripped down.

Every plan has the whole team, comments, DMs, blog and reporting. What changes is the volume, the articles, the DM coupon and paid media. Over your quota? The team tells you and you decide, no per-piece overage.

Now onboarding founding brands.

Essential

for brands that want to show up every day, with reels and carousels every week

Launch price for founding clients, locked for 12 months.

61 pieces + 4 articles/month · whole team included

Networks included: Instagram · Facebook · Threads · TikTok · Pinterest · LinkedIn · YouTube · X

  • 6 posts, 35 stories, 10 carousels and 10 reels a month
  • a story every day, reels and carousels every week
  • the same piece published on every network you have, in each one's size and copy
  • comments: questions answered, complaints off the wall
see 7 more
  • tracked link in bio
  • automatic boosts: what engages becomes an ad on your budget, paid directly to the network, with management included up to a monthly spend cap
  • 4 blog articles a month, on your WordPress or hosted by unseen
  • 7-day onboarding, included
  • monthly report with the ranking of what performs on each network
  • 2 redos per piece requested by you (what the team redoes on its own doesn't count)
  • approval on WhatsApp or autopilot
Get 3 free pieces for your brand
most popular

Growth

for brands that post but don't sell: the profile becomes a sales channel

Launch price for founding clients, locked for 12 months.

105 pieces + 8 articles/month · whole team included

Networks included: Instagram · Facebook · Threads · TikTok · Pinterest · LinkedIn · YouTube · X

  • 5 posts, 60 stories, 15 carousels and 25 reels a month
  • a reel almost every day and 2 stories a day
  • everything in Essential: every network, comments, link in bio, onboarding included
  • hero piece: every week, 5 versions compete for a 9.5 bar, and you pick the winner
see 6 more
  • comment-to-get: link and single-use coupon in the DM
  • 8 blog articles a month, topics from Google searches
  • sales or leads attributed per piece
  • boost management included, with a higher spend cap
  • biweekly report
  • 2 redos per piece requested by you
Get 3 free pieces for your brand

Performance

for brands that sell every day and want scale with paid media on top

Launch price for founding clients, locked for 12 months.

140 pieces + 8 articles/month · whole team included

Networks included: Instagram · Facebook · Threads · TikTok · Pinterest · LinkedIn · YouTube · X

  • full grid: 5 posts, 90 stories, 15 carousels and 30 reels a month
  • a reel every day and 3 stories a day
  • everything in Growth: hero piece, single-use DM coupon, sales or leads per piece
  • 8 blog articles a month
see 4 more
  • catalog and product tags in the boosts
  • boost management included, with the highest spend cap
  • weekly report + monthly meeting with the team
  • 2 redos per piece requested by you
Get 3 free pieces for your brand

Custom

groups, franchises, agencies and brands with several accounts

  • several brands in one contract
  • formats and integrations on demand
  • scope closed in a meeting

Launch price for founding clients, locked for 12 months.

Scope it in a meeting

every network in every plan: one piece, the art remade in each network's size and the copy adapted; the cost is producing, not distributing

7-day onboarding, included in every plan · monthly contract, no lock-in · every piece goes through the minimum score of 8 · boosts in every plan: budget paid directly to the network, with management included up to the plan's spend cap

Doing this by hiring people (5 full-time)

$31,300/month

5 professionals + employer taxes and benefits, with vacations, sick days, turnover and meetings (typical US entry-level salaries, Glassdoor, Sept 2026).

Doing this with unseen

less than one junior salary

Launch price for founding clients, locked for 12 months. Publishing every day, answering every comment, learning every week. No vacations, no turnover, no payroll taxes.

What "everything" means

Everything comes with a list. So does what's left out.

"We do everything" only counts with the list next to it. What's left out is what agencies call a separate project, and we'd rather say it upfront.

Included in every plan

  • content for every network: posts, carousels, stories, reels, banners
  • publishing at the best time, catalog checked before every offer
  • comments: questions answered and complaints off the wall; DMs: link (and single-use coupon from Growth up) for whoever asks, and every conversation flagged on your WhatsApp
  • blog in every plan: topics from what people search, reviewed articles, published on your WordPress or hosted by unseen
  • reporting and BI: reach, clicks, sales or leads per piece
  • managed paid media: what engages becomes an ad on your budget, in every plan
  • one-tap approval on WhatsApp, or autopilot
  • 7-day onboarding, included: brand reading, visual DNA, playbook and connections
  • versioned visual DNA for the brand, plus what we learn about what works

Not included

  • website and online store
  • brand and logo from scratch
  • events and in-person activations
  • studio product photography (we use your library; missing scenes, the team generates)
  • order handling and customer support (support DMs stay with you)
The contract, in five sentences

What we promise in writing

The material is yours, forever

Visual DNA, pieces, articles and learnings stay with the brand. Leave with everything, organized.

Cancel whenever you want

Monthly contract. No penalty, no lock-in, no 15-day notice.

A piece below the score isn't charged

Credit only goes out when a piece passes the minimum score and reaches you for approval.

Unused credit is yours

Cancelled? Unused credit comes back within 10 days, and your library arrives organized within 15.

Out of our portfolio, if you ask

unseen may show published pieces as portfolio. Don't want that? Ask and it's out.

Start with 3 free piecesthe full contract arrives before you accept

Who does the work

Six specialists. Zero payroll.

Each one has a role — and the whole team updates itself with every engagement and every market trend, always aiming at more conversion.

what we learn feeds the next cycle

ST

Strategist

plans with catalog, calendar and trends

CW

Copywriter

hook, caption and hashtags in the brand's voice

DE

Designer

2 to 5 versions per piece, in the brand's visual DNA

AD

Art director

minimum score 8 — rejects and redoes

YO

You

approve with one tap — or autopilot

PU

Publisher

best time; feed + story with link

AN

Analyst

measures every day — what engages becomes a rule

Real published piece
real piece, live
  1. ST

    Strategist

    plans with catalog, calendar and trends

  2. CW

    Copywriter

    hook, caption and hashtags in the brand's voice

  3. DE

    Designer

    2 to 5 versions per piece, in the brand's visual DNA

  4. AD

    Art director

    minimum score 8 — rejects and redoes

  5. YO

    You

    approve with one tap — or autopilot

  6. PU

    Publisher

    best time; feed + story with link

  7. AN

    Analyst

    measures every day — what engages becomes a rule

Behind the scenes

Today's log, open

No black box: every decision is recorded — what was created, the score it got, when it was published and what BI concluded from the numbers.

unseen · production room simulation

ST
Strategistreplanning Friday 
DE
Designer3 versions queued 
AD
Art directorscoring: 8.4 
AN
Analyst / BItoday's metrics 

18:45 · BI collected yesterday's story metrics — CTR 2.1%, saves 3× the average

17:00 · Publisher released the carousel at Thursday's best time

12:47 · Art director approved “llama sheets” — score 8.7

12:31 · Designer delivered 4 versions of “tummy time”

11:58 · BI wrote a rule: “9am poll engages 2×”

09:12 · Strategist swapped the topic: sheets are converting 3× more

the full log — every piece, version, score and metric — lives in the client dashboard

Made by the team

Pieces made — of every kind, for every kind of brand

Video (Reels, TikTok, Shorts), carousel, post, story and banner. Each piece created, critiqued and finished by the team in the brand's visual language — from baby linens to the black of consumer electronics.

demo studies made by the engine; the brands are visual references only, not clients

video0:19
baby · real video rendered by the engine
bannerstreaming · 16:9 banner
streaming · 16:9 banner
bannermobility · banner
mobility · banner
bannerfintech · banner
fintech · banner
bannerelectronics · banner
electronics · banner
carousel
delivery · 3-slide carousel
delivery · 3-slide carousel
storysummer · story
summer · story
postelectronics · post
electronics · post
postmobility · post
mobility · post
storycoffee · offer story
coffee · offer story
storycosmetics · story
cosmetics · story
postretail · post
retail · post
postwellness · post
wellness · post
postsports · post
sports · post
postcoffee · educational post
coffee · educational post
poststreaming · post
streaming · post
postwellness · post
wellness · post
video0:18
electronics · real video rendered by the engine
bannerretail · banner
retail · banner
bannerfragrance · banner
fragrance · banner
bannerfast food · banner
fast food · banner
video0:12
sports · video cover
▶
sports · video cover
postfintech · post
fintech · post
carouselbaby · carousel cover
baby · carousel cover
storybaby · story with poll
baby · story with poll
postbanking · post
banking · post
postfood · post
food · post
postfast food · post
fast food · post
storyfragrance · story
fragrance · story
postpet · offer post
pet · offer post
storyfast food · offer story
fast food · offer story
storyfintech · story
fintech · story
storypet · checklist story
pet · checklist story
Blog

Articles Google finds, not just posts that disappear

Topics come from what people type into Google. The writer writes in the brand's voice with links to your products. The reviewer only releases at a score of 8 or higher. Approved, it goes to your blog: on your WordPress or hosted by unseen.

sample of the delivered format

Topic
How to choose the right crib for a newborn
Search
crib for newborn
Search title
Crib for a newborn: how to choose
Meta
Crib for a newborn: size, safety, mattress and what changes until age 2. A practical guide to choosing without mistakes.

score 8.6 from the reviewer · 1180 words · 6 min read · 4 links to in-stock products · FAQ with schema for Google

The right crib is the one that fits the room, has a safety certification and a firm mattress in the exact size. The rest is taste. In the first three months a baby sleeps up to 17 hours a day, and that's when the choice really makes a difference.

  1. Which crib size makes sense in the first months
  2. The 4 safety items certification requires
  3. Mattress: firmness and height matter more than the brand
  4. Is a crib that converts to a toddler bed worth it?
  5. Checklist before buying
  6. Frequently asked questions
Standard or mini crib: what's the difference?

A standard crib is about 52 × 28 in and a mini crib around 38 × 24 in. The size defines the mattress and the sheets, so choose before buying the layette.

Do I need a rocking crib?

No. Rocking helps soothe in the first weeks, but most lock and become a regular crib around 6 months.

When to switch to a toddler bed?

When the baby can get a leg over the rail, usually between 18 months and 2 years.

4 articles a month on Essential, 8 on Growth and Performance · on your WordPress, in your store via webhook, or hosted by unseen

Start with 3 free piecesno card, no commitment

Comments and DMs

The post's wall is your storefront. The team looks after it every day.

Complaints leave the wall, unanswered. Questions from people who want to buy get an answer in the brand's voice. Whoever comments "I want it" gets the link in the DM, with a single-use coupon from Growth up. You approve first, or leave it on automatic.

Without a team

  • mari_lopes Bought 20 days ago and got nothing, nobody answers 😡
  • dra.joicem Do you have it in the standard crib size? How long to ship to Austin?
  • carlaas Scam!! Watch out for this store
  • renata.mf Love it 😍 does it come with the sheet?
  • thais_ol Where's my refund??
  • bruna.pp @juju look at this one!

3 complaints at the top, 2 buyers without an answer

With unseen

  • comment hidden · complaint goes to customer support
  • dra.joicem Do you have it in the standard crib size? How long to ship to Austin?brand We do, Joice! The standard size is 52 × 28 in and the sheet comes in that exact size. Shipping time to Austin shows on the page with your ZIP code. Any question, DM us 💚
  • comment hidden · complaint goes to customer support
  • renata.mf Love it 😍 does it come with the sheet?brand So glad you like it, Renata! The kit comes with sheet, pillowcase and protector. The crib is separate, and the link to the full kit is in the bio 💚
  • comment hidden · complaint goes to customer support
  • bruna.pp @juju look at this one!

2 replies in 15 minutes, 3 complaints off the storefront, 1 tag left alone

7-day onboarding

From zero to live in a week

Agency "discovery" takes 30 to 60 days and ends with a proposal. Ours ends with a piece live. You only give the website, the Instagram and approve the DNA.

Day 1

Brand reading

Website and Instagram read: logo, photos, colors, products and what the audience responds to. Visual DNA drafted.

Day 2

DNA and playbook

You approve the visual DNA and the brand rules: tone, what it can and can't promise.

Day 3

Plan and first pieces

Month's calendar ready and the first pieces on your WhatsApp for approval.

Day 5

Networks and comments

Instagram and Facebook connected on an official Meta screen. The team takes over the comments.

Day 7

Live

First pieces published, stories with links, report running. The cycle never stops again.

How it works

The rules the team follows every day

No mystery: quantity, day, time and quality are decided by rule, and the rule is right here.

1

Quantity comes from the plan

Each plan carries a quota per format: posts, stories, carousels, reels and articles. The team spreads it across the days of the month and never exceeds the quota. Getting close, it warns you and you decide whether to move up a plan.

2

Two grids, one team

Sunday night the week's plan is born with topics, campaigns and dates. Every night the daily grid completes the day: sales stories with the right products and the day's poll.

3

Nobody types a schedule

It starts with the best times per format, respects the rules you set and, every Monday, reorders itself by what your audience actually responded to.

4

Score 8 or it's redone

Every piece of art goes through an Art Director with vision and a checklist of more than 190 rules. Below 8, the team redoes it. If it still doesn't get there, you get the best version with its score and decide.

5

You approve with one tap

In copilot, each piece waits for your OK in the app or on WhatsApp; if you don't reply until 1 hour before the slot, the team approves it and tells you, and you can ask it to always wait. In autopilot, whatever passed the score is born scheduled.

6

Measures what sold

Every link carries its own code. The report shows reach and clicks per piece, and orders and revenue once the store shares its sales data, and what engaged above average can get a paid boost within the limit you set.

Day to day

Everything on WhatsApp — even approvals

No mandatory dashboard, no marketing hires: the owner or the sales manager runs the business's entire communication straight from WhatsApp — approves pieces, sees what got results, checks and changes the schedule. Minutes a day, all in your hands.

u.unseen · your teamonline
Piece preview

Good morning! Tomorrow's 7am piece is ready: “Tummy time without tears”. Approve?

18:02

Approved

18:04

Scheduled ✓ And yesterday's result: the sales story got 34 clicks to the product — 2.1% of viewers, 3× the average.

18:04

Nice. How's this week's schedule?

18:06

Mon: 3 posts + 2 stories · Tue: layette carousel + video · Wed: poll + 7pm offer. Want to change anything?

18:06

Move the video to Thursday

18:07

Done — video moved to Thursday 6pm. The rest stays as is.

18:07

approvals, results, schedule and alerts — the team talks to you where you already are

You in charge — or not

Copilot or autopilot. You choose.

The engine is the same — research, creation, critique, publishing, measurement. The difference is who gives the final OK before each piece goes live.

copilot mode

You approve every piece

for those who want to see it first

Every finished piece lands on your WhatsApp before going out. Approve with one tap — or write the change (“swap the photo”, “less text”) and the new version comes back for your approval. No reply until 1 hour before the slot, the team approves and tells you; if you'd rather it always waits, just say so.

autopilot mode

The team publishes on its own

for those who want results without the routine

The team creates, critiques, publishes and measures on its own, on the agreed grid — only what passed the art director with a score ≥ 8 goes live. You follow the numbers and take the wheel whenever you want.

switch modes whenever you want — it's per brand and changes instantly

We don't sell software.

You don't get a login and a manual to operate a tool. You get the finished service: piece live, number measured, plan redone. It's the shift Sequoia Capital describes in its report Services: The New Software — the next tech giant sells the finished work, not the tool. Worldwide, for every dollar spent on software, six go to services. unseen was born on the bigger side.

Straight questions

What everyone asks

What about strategy? Who thinks?

The team. The brand diagnosis, the visual DNA, the playbook and the month's calendar come out in the 7 days of onboarding, and replanning happens every week with your brand's numbers. What an agency delivers after 60 days of consulting is, here, the start of the service, not a separate project.

Are there real people?

Yes. The operation is run by the team of agents, with art direction and review on every piece, and a person from unseen follows your brand. On the Performance plan, you have a monthly 30-minute meeting with them. Beyond that, just message us on WhatsApp.

Do you really do everything? What don't you do?

We do everything on the list in the What "everything" means section: content, publishing, comments and DMs, blog, reporting and managed media. We don't do websites, brands from scratch, events or order handling. It's written down before you sign.

I already have an agency. How does that work?

You can run both in parallel for a month: the agency on strategy, unseen producing and publishing.

How does billing work?

The plan is a fixed monthly amount, paid upfront, that becomes credit in your account. Each delivered piece uses credit from a per-piece table, and your plan's quota fits in it. A piece that didn't pass the score uses no credit. Extras, like an AI-generated photo or the third redo of the same piece, come from the same credit. Nothing is billed later.

Does it work with my store (Shopify, Nuvemshop)?

Yes. The team reads your catalog from the product feed your store already generates (the same one used for Google Shopping) to use product, price and stock in the pieces. To see sales per piece, the store shares its order data, set up during onboarding.

What happens to unused credit?

It stays in your account: next month's payment only tops it up to the plan amount. For companies, credit is valid for 60 days after the last top-up; for individuals, it doesn't expire. If you cancel, what's left comes back within 10 days.

Who approves what goes live?

Depends on the mode: in copilot, you — with one tap, straight from your phone or replying on WhatsApp; if you don't reply until 1 hour before the slot, the team approves and tells you, and you can ask it to always wait. In autopilot, the team publishes on its own what passed the art director. Switch modes whenever you want.

What if I don't like a piece?

Write the change you want — “swap the photo”, “bigger title”, “less text” — and the team redoes it, already learning from the reason. Below a score of 8, a piece only goes live if you approve it.

Can I cancel whenever I want?

Yes. The contract is monthly, with no lock-in and no penalty. You subscribe to a plan month by month and cancel whenever you want.

Is there an onboarding fee?

No. The 7 days of onboarding, with brand reading, visual DNA, playbook and network connections, are included in every plan.

I don't have a blog. How do I get the articles?

unseen hosts your blog at an unseen address. Have WordPress? We publish straight into it. The articles are yours and export as HTML whenever you want.

Does it work for my industry?

The team learns your brand's visual DNA — from baby linens to the black of consumer electronics, as you can see in the portfolio above. Store, service, restaurant, clinic: if the brand has a face, the team writes in it.

What do I need on my side?

An Instagram professional account (business or creator; free, switch in 1 minute in the app settings). You log in with it through the link the team sends, on Instagram's own login screen, and that's it. To boost posts, a Facebook Page too.

Where do the photos come from?

From your library, your feed and your catalog. Missing a scene, the team generates the image in the brand's style — but a product for sale is always a real photo, checked against the catalog with live price and stock.

How much work is it to start?

Little: your website, your Instagram handle and a few questions about the brand, by text or voice. Then you just approve the pieces.

If I cancel, what do I take with me?

Everything. The brand's visual manual (versioned DNA), every published piece and the rules BI learned from your audience are yours — delivered organized, no retention tricks.

Your brand deserves a whole team.

Send your website and Instagram handle: the team reads both, builds your brand's style and makes three pieces with a score — no scheduled call, no card.

live in 7 days · no lock-in · approve on WhatsApp or leave it on automatic