What about strategy? Who thinks?
The team. The brand diagnosis, the visual DNA, the playbook and the month's calendar come out in the 7 days of onboarding, and replanning happens every week with your brand's numbers. What an agency delivers after 60 days of consulting is, here, the start of the service, not a separate project.
Are there real people?
Yes. The operation is run by the team of agents, with art direction and review on every piece, and a person from unseen follows your brand. On the Performance plan, you have a monthly 30-minute meeting with them. Beyond that, just message us on WhatsApp.
Do you really do everything? What don't you do?
We do everything on the list in the What "everything" means section: content, publishing, comments and DMs, blog, reporting and managed media. We don't do websites, brands from scratch, events or order handling. It's written down before you sign.
I already have an agency. How does that work?
You can run both in parallel for a month: the agency on strategy, unseen producing and publishing.
How does billing work?
The plan is a fixed monthly amount, paid upfront, that becomes credit in your account. Each delivered piece uses credit from a per-piece table, and your plan's quota fits in it. A piece that didn't pass the score uses no credit. Extras, like an AI-generated photo or the third redo of the same piece, come from the same credit. Nothing is billed later.
Does it work with my store (Shopify, Nuvemshop)?
Yes. The team reads your catalog from the product feed your store already generates (the same one used for Google Shopping) to use product, price and stock in the pieces. To see sales per piece, the store shares its order data, set up during onboarding.
What happens to unused credit?
It stays in your account: next month's payment only tops it up to the plan amount. For companies, credit is valid for 60 days after the last top-up; for individuals, it doesn't expire. If you cancel, what's left comes back within 10 days.
Who approves what goes live?
Depends on the mode: in copilot, you — with one tap, straight from your phone or replying on WhatsApp; if you don't reply until 1 hour before the slot, the team approves and tells you, and you can ask it to always wait. In autopilot, the team publishes on its own what passed the art director. Switch modes whenever you want.
What if I don't like a piece?
Write the change you want — “swap the photo”, “bigger title”, “less text” — and the team redoes it, already learning from the reason. Below a score of 8, a piece only goes live if you approve it.
Can I cancel whenever I want?
Yes. The contract is monthly, with no lock-in and no penalty. You subscribe to a plan month by month and cancel whenever you want.
Is there an onboarding fee?
No. The 7 days of onboarding, with brand reading, visual DNA, playbook and network connections, are included in every plan.
I don't have a blog. How do I get the articles?
unseen hosts your blog at an unseen address. Have WordPress? We publish straight into it. The articles are yours and export as HTML whenever you want.
Does it work for my industry?
The team learns your brand's visual DNA — from baby linens to the black of consumer electronics, as you can see in the portfolio above. Store, service, restaurant, clinic: if the brand has a face, the team writes in it.
What do I need on my side?
An Instagram professional account (business or creator; free, switch in 1 minute in the app settings). You log in with it through the link the team sends, on Instagram's own login screen, and that's it. To boost posts, a Facebook Page too.
Where do the photos come from?
From your library, your feed and your catalog. Missing a scene, the team generates the image in the brand's style — but a product for sale is always a real photo, checked against the catalog with live price and stock.
How much work is it to start?
Little: your website, your Instagram handle and a few questions about the brand, by text or voice. Then you just approve the pieces.
If I cancel, what do I take with me?
Everything. The brand's visual manual (versioned DNA), every published piece and the rules BI learned from your audience are yours — delivered organized, no retention tricks.